Published by Jenny on 10 May 2010
Even the best companies run into problems with their customers and clients at some point and with so many blogs and forums, it’s highly likely that customer complaints will find their way online.
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Published by Janine on 27 Apr 2010
Public Relations or PR helps build a profile or image which is maintained in public through various forms of communication and is otherwise known as communications, or reputation management. The aim is to promote / provide exposure of your business to various audiences and to build relationships to enhance the brand.
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Published by Jenny on 19 Jan 2009
There’s a balanced article in the Independent about the crossover between PR and journalism – as there are now more people employed in public relations than journalism.
“Over the past century, PR has grown from negligible beginnings into an industry which, in both the United States and the UK, now employs more people than journalism. The underlying reality is that, in a way that is seldom studied, almost all modern organisations – governmental, commercial or charitable – spend an increasing share of their resources on attempting to manage media coverage.”
Pure journalists criticise hacks that move over to PR as moving over to the dark side, but I agree with this writer that the lines are very blurred – and even more so when you look at SEO PR…
For example, this morning, one of the major “news” reports was footage from the premiere of the latest Kate Winslet film, with talk of Oscar buzz and praise for the Winslet’s dress, it was surely good PR – by definition.
