Mr Willcox is promoting a white paper he has written about online PR – and this campaign is pretty successful.  I’ve come across references to it several times accidentally – and the quote above annoyed me enough to repeat it!  Great campaign management…

SEO-PR-Tips Absence of advice about online PR?

We are trying to offer practical advice, along with adding our own personal spin on what’s happening right now. 

I’m sure the DWPub is full of great advice (they are a good company and we use their press wires), but you will get widely differing views on this subject from people, depending on their background.

Daryl Willcox is from a PR background and understands the value of targeted campaign management, use of key contacts, the human reaction to content.

I’m constantly dealing with people who view our work from an SEO perspective only – they see the “link farm potential” in our international news network, or they are only interested in reports that can prove direct referrals.

The boom in social media (and it seems to be all that clients and the search industry alike are talking about at the moment!) is actually proving to be a good thing for the way PR is perceived.  Creating a buzz, trying to build up word-of-mouth interest, devising events / issues that will make people care – suddenly these are becoming important again – almost as important as keyword density…

I’m watching this space with interest…please share your thoughts on the latest online PR developments

EDIT – Please note the clarification in the comments.  Thanks for the feedback Andrew.

Recently the tour operator Activities Abroad sent out an email to all its clients and contacts apparently as a “tongue-in-cheek” marketing strategy! I haven’t been working in online PR and marketing for very long however, I do know that offering ‘Chav Free’ holidays wasn’t the best angle to go at, the offence that its contacts have taken especially over typecasting people’s names is understandable when you work damn hard for a living etc, you can check out the story on The BBC website

Mr McLean, Director of Activities Abroad claimed he was sticking up for ‘Middle Class’, I don’t believe there are class systems in this country anymore, or am I mistaken? Surely there are better and more inventive ways to market holidays, especially through email marketing and online, its the fastest growing segment way to market, is it not?