Email marketing: Is a form of direct marketing – sending emails out to customers / clients with interesting offers as well as industry news will help get you noticed and promote specific areas of your website.

Blogs: A company blog will enhance your presence online providing you give your audience interesting and useful information, whether it’s about your brand or the industry sector you are in. It helps to include links and produce SEO friendly content to ensure good search engine visibility.

Articles: updating your audience by providing current news updates through press releases will help improve traffic if you use high quality links and fully optimised content, as well as good quality online news wire resources.

Social Media: maximise your blog posts and articles by publishing links on social networks such as Twitter, LinkedIn and Facebook.

More traditional ways to help improve web traffic includes, search engine optimisation (SEO), link building and pay per click (PPC).

With virtual social networking taking the world by storm it’s no wonder marketers have already jumped on the band wagon promoting their businesses and colleagues, for example, the use of Twitter has totally entranced our colleagues here @ WebCertain, follow: @globalppc @starbuck8 @jennysimpson @davidsegal @davidecorradi @ballueder @WebCertain @J__9 @YorkSEO @globalseo @andyatkinskruge @seoprtips @newscertain @WebCertain_DE @AnaVLeckenby @oscarcarreras, for updated information on specialised areas of multilingual search!

Promoting the latest international search summit, general information about PR, SEO, link building, PPC etc… has developed a wider knowledge on each subject, by sharing and re-tweeting relevant data to enhance the specialised knowledge arena WebCertain hold.

Many businesses and organisations are using online facilities and companies such as WebCertain not only for English articles, as we are multilingual; multiple languages from across the globe play a large part in how they operate, especially for clients. Online PR is a great way of getting your company, news / press releases / data, relayed around the world, especially using press release sites with an overseas domain, rather than the traditional offline methods. This however, does vary upon client needs; everyone wants something different and to be unique, so be adaptable and knowledgeable on your subject arena to create the best possible service for your company and your clients!

“On travel companies not reviewing Web 2.0/Social Media as part of a comprehensive Internet marketing and distribution strategy, together with website re-designs and optimisations, search marketing, email marketing, strategic linking, online sponsorships and display advertising: Many travel companies don’t have the resources or confidence to think holistically.” said Scott McNeely, Director of Consumer & Affiliate Web, Viator Inc. also recommends that travel suppliers should constantly update content.

take a look..

The need to keep up-to-date with social media and business is imperative to promote the brand as much as possible…SEO, SEM, link building, web design etc

The WebCertain International Search Summit event about Social Media and International opportunities will be held in London @ the British Library on 14th May 2009… Find out more