Published by Janine on 11 May 2010
The International Search Summit London is now only 2 days away, with this year’s focus on Innovations within the search marketing industry. Hosted at the Barbican by WebCertain, this is now WebCertain’s 5th search marketing event, which attracts search professionals from across the globe.
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Published by Janine on 07 Apr 2010
Writing a tweet has to get the message across – plus most of the time it includes a link, so remember the limited space.
Published by Jenny on 18 May 2009
The opportunities and threats of marketing through Twitter
At the Social Media International Search Summit hosted by WebCertain in London on Thursday 14 May, I gave a presentation on the use of Twitter as a marketing tool. Twitter is definitely a “marmite” concept – it divides people. There are some who have embraced it with almost religious zeal and it provokes red-faced rage in others.
Published by Janine on 17 Apr 2009
Internet PR and Marketing investment continually rises, while offline spend is in decline, marketers are continually looking for new methods and approaches to suit business needs. The current climate of the economy has forced many companies to re-strategise in many areas, where spend is minimalistic and productivity potentially maximised.
With virtual social networking taking the world by storm it’s no wonder marketers have already jumped on the band wagon promoting their businesses and colleagues, for example, the use of Twitter has totally entranced our colleagues here @ WebCertain, follow: @globalppc @starbuck8 @jennysimpson @davidsegal @davidecorradi @ballueder @WebCertain @J__9 @YorkSEO @globalseo @andyatkinskruge @seoprtips @newscertain @WebCertain_DE @AnaVLeckenby @oscarcarreras, for updated information on specialised areas of multilingual search!
Promoting the latest international search summit, general information about PR, SEO, link building, PPC etc… has developed a wider knowledge on each subject, by sharing and re-tweeting relevant data to enhance the specialised knowledge arena WebCertain hold.
Many businesses and organisations are using online facilities and companies such as WebCertain not only for English articles, as we are multilingual; multiple languages from across the globe play a large part in how they operate, especially for clients. Online PR is a great way of getting your company, news / press releases / data, relayed around the world, especially using press release sites with an overseas domain, rather than the traditional offline methods. This however, does vary upon client needs; everyone wants something different and to be unique, so be adaptable and knowledgeable on your subject arena to create the best possible service for your company and your clients!
Published by Jenny on 19 Mar 2009
Getting quite excited here as the plans for the WebCertain International Search Summit on Social Media are really coming together…
There will be speakers from Plaxo, Bebo and LinkedIn.
Also, yours truly will be talking about the threats and opportunities of marketing through Twitter. That’s a huge topic and there’s no shortage of information and opinions out there – the challenge is sifting through it.
Take a look at the full social media search summit programme
Published by Janine on 06 Feb 2009
Social Media as many people are aware plays such a huge part in PR, especially for online content and sites. Travel sites are’nt necessarliy updated as frequently as they should:
“On travel companies not reviewing Web 2.0/Social Media as part of a comprehensive Internet marketing and distribution strategy, together with website re-designs and optimisations, search marketing, email marketing, strategic linking, online sponsorships and display advertising: Many travel companies don’t have the resources or confidence to think holistically.” said Scott McNeely, Director of Consumer & Affiliate Web, Viator Inc. also recommends that travel suppliers should constantly update content.
The need to keep up-to-date with social media and business is imperative to promote the brand as much as possible…SEO, SEM, link building, web design etc
The WebCertain International Search Summit event about Social Media and International opportunities will be held in London @ the British Library on 14th May 2009… Find out more
Published by Janine on 30 Jan 2009
The 4th WebCertain International Search Summit will be held on 14th May 2009 and will focus on social media campaign opportunities.
Latest news on the Summit, two fantastic speakers have been confirmed.
Nicole Vanderbilt, VP International at Bebo and a representative for Plaxo.
Published by Jenny on 26 Jan 2009
Shameless plug…
WebCertain hosted two very successful International Search Summits in London last year and March will see the first event being held in Norway.
More details of the event can be found on our international news site NewsCertain, or go directly to http://www.internationalsearchsummit.no/ (site is in English).
It should be a really good conference, especially with the presence of one of the most entertaining speakers on the circuit; Kristjan Mar Hauksson of Nordic eMarketing.
The SEO-PR-Tips team regret that they won’t be attending this one (although we will have our spies there) – we’re saving ourselves for the next London International Search Summt in May – that event will focus on Social Media.
The final line-ups are yet to be announced, but (strictly on the hush hush you understand) we have heard some interesting names. One thing that is very likely to be discussed is a follow up on the international Facebook research that WebCertain has been carrying out with Ann Kennedy. We’ll let you know more when we know more…
