Published by Jenny on 28 Apr 2010

Social Media Marketing for fashion in action

This has just happened today

1. My friend and colleague Samia “Likes” Pop Boutique on Facebook
2. I MSN her excitedly that I am wearing a dress from Pop Boutique today
3. I also “Like” Pop Boutique
4. I visit their website http://www.pop-boutique.com/ from Facebook, browse a bit and add myself to the mailing list
5. Samia has visited the London store and can’t place where the Leeds one is, so I go to Google Maps and use the Streetview to show her where it is.  Samia plans a shopping trip.
6. I write up this piece and post in on our blog
7. I tweet about this
8. I add it to my Facebook
9. Samia and I discuss Pop Boutique some more – we are both planning shopping trips
10. BINGO – Social Media Marketing for fashion definitely works…

PS – We are not connected to Pop Boutique in any way, shape or form – we are just fans.

PPS – We are more than happy to hear from anyone from Pop Boutique if they would like to get in touch ;)

Published by Janine on 21 Apr 2010

Another change to Facebook…

It’s true. Facebook have announced the launch of a new beta ‘Community Page’, which will help connect people with similar interests. The launch, which was announced on Monday, derived from Facebook’s US f8 conference and will be rolled out in the coming weeks.

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Published by Janine on 14 Apr 2010

How many social search engines do you know?

A social search engine is very much like a ‘traditional’ search engine in that well written, SEO friendly content is indexed in traditional ways in Google, Yahoo and Bing.

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Published by Janine on 13 Apr 2010

Twitter and Facebook – how do they differ?

Twitter is classed as a micro blogging site and Facebook classed as a social networking site… but what does this mean?

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Published by Janine on 12 Apr 2010

Facebook: Fan page or Group?

Do you know the difference between a Facebook Fan page and a Facebook Group?

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Published by Janine on 01 Apr 2010

Top tip of the day: Facebook

Did you know…

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Published by Janine on 09 Feb 2010

The power of Twitter is unbelievable

Many companies banned social media sites such as Facebook and Twitter to stop employees using them in work time, however for those that allow them, there is always an element of risk…

On this blog in August 2009, I wrote about how tweeting can get your own way and how the power of Twitter is unbelievable, which is very true and I think people forget this all too often!
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Published by Janine on 29 Sep 2009

Twitter Training by Andy Atkins-Kruger

As social media is playing a more active part in many organisations, WebCertain MD, Andy Atkins-Kruger decided to hold a Twitter Training session, the idea being to maximise website traffic and to enhance company engagement with their audience. After all, social media is a cost-effective marketing solution with real time search benefits.

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Published by Janine on 10 Aug 2009

Can Tweeting help get your own way?

When I read this article http://edition.cnn.com/2009/TRAVEL/traveltips/08/06/travel.social.media/index.html from cnn.com I was thinking about how popular Twitter and Facebook are, how they have developed over the years and how we all use them to micro-blog about what is happening around us.

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Published by Janine on 18 Mar 2009

Social media – are you obsessed?

Social media is a concept 2 years ago I wasn’t really interested in, I knew it existed, yet I didn’t really know anything about it and I didn’t really want to. I reluctantly joined Facebook to view my friends photo’s from her travels around the globe, and then got hooked! Over those 2 years in which I have been interested in social media, I think it has been catapulted into the limelight (from my perspective anyway, you may disagree), and now there is no escaping it!

The development of design, content, links, networking and media coverage of social media has improved enormously, it’s well documented and new innovations are continually being introduced. Social networking is a phenomenon I never thought I would get into, never mind checking my profile and searching for friends regularly, this was more so when I first signed up.

Online profiling on such networking sites as, Myspace, Facebook, Twitter or any type of blogging sites will enhance and develop your profile across the web, depending of course on your privacy settings. Content quality and use of keywords all effects how you rank in search engines, such as Google.

The following selection of tips may enhance your visibility and optimization…
1. Include good quality content
2. Utilise any links to other sites you blog on etc
3. Update your blog / social networking site regularly
4. Use keywords to enhance ranking capabilities.

Over the past few months my colleagues have been talking about Twitter, I didn’t really want to join another social network, (having one I thought was enough work for me), and a couple of months ago I decided I had had enough and finally gave in.

I cannot begin to tell you how much I have benefited from joining Twitter – from a work/industry perspective anyway. As I mentioned in an earlier entry I am fairly new to the world of PR and SEO, following people on Twitter who have much experience and sharing links / articles on related topics has helped me immensely.

I often find with social networking some can people become obsessed over it, depending on whether it’s used for social or business purposes…. Is it ok to be obsessed with it? What do you think? Am I alone with this perspective? And have you tried typing your name in Google to see where / if you rank?


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