Published by Janine on 19 Apr 2010
How to improve your web traffic
Web traffic can be improved in many different ways, depending on your needs and budget. Through PR there are several options to use:
Published by Janine on 06 Apr 2010
Social search tracking tools
Choosing the best social search tracking tools can help you build your social presence – by monitoring your interaction on social networking sites, blogs and social bookmarking.
Published by Janine on 29 Sep 2009
Twitter Training by Andy Atkins-Kruger
As social media is playing a more active part in many organisations, WebCertain MD, Andy Atkins-Kruger decided to hold a Twitter Training session, the idea being to maximise website traffic and to enhance company engagement with their audience. After all, social media is a cost-effective marketing solution with real time search benefits.
Published by Janine on 22 Apr 2009
How does blogging and social networking compare?
The use of social networking and blogging is growing increasingly popular every day, with more and more people looking to find reviews and true product knowledge on all topics. From finding what a specific holiday destination is truly like from real life experience of a blogger, to using Twitter for recommendations of restaurants and cafes in a certain city. The use of online networking has escalated to new heights, in a positive way; this will continue to rise in the future.
Blogs and forums are used to promote products / services and to inform people about issues which you may need to research about a product, or for example, DIY to give you up-to-date information. Many people use forums to get information they need, not necessarily to join one. News stories from bloggers aren’t always dependable, although many people do find blogs for product reviews.
Social media is also advantageous in real life experiences, i.e. following selected people on Twitter can be beneficial, as Jenny, our online news and PR manager discovered. Also, the news on the Hudson Plane crash posted on Twitter was passed around the world faster than any of the media coverage on satellite or cable TV.
With social networking you tend to build your own portfolio and web presence, creating links to people you know or people who may be of interest to you, generating a network, whether personal or professional.
Blogging is all about giving your opinion on a subject and can be more educational, unless you have your own site you’re not going to be building a web presence. Blogging can go from giving your opinion on a subject matter to reviews of products or services.
Both blogging and social networking are very different, yet can offer the similar routes to problem solving and product knowledge, getting you the information you need.
Published by Janine on 23 Feb 2009
BIGLIST SEO blogs update 2009
Lee Odden of Top Rank log has posted the latest list of the top blogs about search marketing.
They promise “a mix of new and old, funny and serious” and there are over 400 blogs included on the list.
You won’t find us there, but WebCertain’s Managing Director has been on the list for some time with his news site about international search marketing, Multilingual Search.
Other favourites of mine include -
Mikkel deMib Svendsen: Mikkel is one of the most recognisable people on the conference circuit (he’s the guy in the orange suit!) and more than that is one of the most knowledgeable people around on Reputation Management issues.
Forrester Blog for Interactive Marketing: Forrester are the market leaders on digital research.
Hubspot: Home to some of the best tools in the industry
