SEO PR TIPS » blog

Where to go when you have an unanswered question…?

Janine — Fri, 09 Apr 2010 07:35:11 +0000

Finding information about practically anything nowadays is relatively easy, when you know where to look, especially if what you are looking for is very specific.

With regards to SEM, there are many resources to be found, whether it’s a blog, forum or Twitter page. Personally I have learnt a lot from using all the resources I have mentioned and am now sharing this information to help you!

In the SEM arena I have found the following very useful:

Forums:
http://www.multilingual-seo.com/
http://www.globalsocialmedia.info/

Blog sites:
Multilingual Search: Although this is an international search marketing site, it’s great to find out what’s happening in the rest of the world in the SEM arena.
Online Marketing Blog: This sites is great for marketing, social media/networking tips and much more…

Twitter:
http://twitter.com/mashable
http://twitter.com/andyatkinskruge

Keyword insertion

Janine — Tue, 17 Nov 2009 09:27:06 +0000

When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.

Optimising your article could mean that 1000 people read it rather than 100. Getting your thoughts or article read from across the World Wide Web could be very important for your online status and reputation building.

I’m trying to get at how PR and SEO cross over, how doing some keyword research and optimising your text can get you known in your area of expertise. Here are a few simple rules I generally use:

1. decide on your subject area
2. do some keyword research, general, then narrow down your search topic
3. keep the keywords safe, as they could come in handy another time – always do a quick check to ensure you have picked the most searched for terms
4. write your text keeping your keywords in mind
5. When reading back your text insert your keywords > N.B. make sure the text still makes sense.

Inserting keywords can make all the difference to how many people view your piece.

Social media – are you obsessed?

Janine — Wed, 18 Mar 2009 17:11:52 +0000

Social media is a concept 2 years ago I wasn’t really interested in, I knew it existed, yet I didn’t really know anything about it and I didn’t really want to. I reluctantly joined Facebook to view my friends photo’s from her travels around the globe, and then got hooked! Over those 2 years in which I have been interested in social media, I think it has been catapulted into the limelight (from my perspective anyway, you may disagree), and now there is no escaping it!

The development of design, content, links, networking and media coverage of social media has improved enormously, it’s well documented and new innovations are continually being introduced. Social networking is a phenomenon I never thought I would get into, never mind checking my profile and searching for friends regularly, this was more so when I first signed up.

Online profiling on such networking sites as, Myspace, Facebook, Twitter or any type of blogging sites will enhance and develop your profile across the web, depending of course on your privacy settings. Content quality and use of keywords all effects how you rank in search engines, such as Google.

The following selection of tips may enhance your visibility and optimization…
1. Include good quality content
2. Utilise any links to other sites you blog on etc
3. Update your blog / social networking site regularly
4. Use keywords to enhance ranking capabilities.

Over the past few months my colleagues have been talking about Twitter, I didn’t really want to join another social network, (having one I thought was enough work for me), and a couple of months ago I decided I had had enough and finally gave in.

I cannot begin to tell you how much I have benefited from joining Twitter – from a work/industry perspective anyway. As I mentioned in an earlier entry I am fairly new to the world of PR and SEO, following people on Twitter who have much experience and sharing links / articles on related topics has helped me immensely.

I often find with social networking some can people become obsessed over it, depending on whether it’s used for social or business purposes…. Is it ok to be obsessed with it? What do you think? Am I alone with this perspective? And have you tried typing your name in Google to see where / if you rank?