SEO PR TIPS

Here’s a recent quote from Daryl Willcox, chairman of DWPub: “There are tons of people out there blogging about how important online PR is, but there is very little in terms of actual guidance – especially for those who have limited online PR experience.   (Source)

Mr Willcox is promoting a white paper he has written about online PR – and this campaign is pretty successful.  I’ve come across references to it several times accidentally – and the quote above annoyed me enough to repeat it!  Great campaign management…

SEO-PR-Tips Absence of advice about online PR?

We are trying to offer practical advice, along with adding our own personal spin on what’s happening right now. 

I’m sure the DWPub is full of great advice (they are a good company and we use their press wires), but you will get widely differing views on this subject from people, depending on their background.

Daryl Willcox is from a PR background and understands the value of targeted campaign management, use of key contacts, the human reaction to content.

I’m constantly dealing with people who view our work from an SEO perspective only – they see the “link farm potential” in our international news network, or they are only interested in reports that can prove direct referrals.

The boom in social media (and it seems to be all that clients and the search industry alike are talking about at the moment!) is actually proving to be a good thing for the way PR is perceived.  Creating a buzz, trying to build up word-of-mouth interest, devising events / issues that will make people care – suddenly these are becoming important again – almost as important as keyword density…

I’m watching this space with interest…please share your thoughts on the latest online PR developments

EDIT – Please note the clarification in the comments.  Thanks for the feedback Andrew.

In a post yesterday I mentioned that clients are even more concerned than usual about getting value from money from online PR

The Econsultancy Online PR Trends Briefing says that the metric of measurement are crucial for online PR in 2009.

From ClickThrough Marketing: “Metrics such as improvements in search can be an effective way to benchmark online PR, but such measures neglect the wider value of company reputation…”