Published by Janine on 01 Apr 2010
Top tip of the day: Facebook
Did you know…
Published by Jenny on 29 Mar 2010
Times Online optimising for Google – and messing it up
I think I have stumbled upon the real reason why Rupert Murdoch is so keen to protect his NewsInternational publications from the Google bots.
Here’s a screengrab of Google News UK a few minutes ago – spot the obvious typo (after the jump). Continue Reading »
Published by Janine on 25 Feb 2010
Corporate business combining Social Media
Social media campaigns are popping up all over the web from businesses in all types of industry. It is essential not to rush into such campaigns, you have to think about how you are going to develop your strategy, what you want to achieve etc and from research, how you are going to achieve it.
Published by Jenny on 15 Feb 2010
How I gained more Twitter followers by changing my Twitter profile picture
Or, “how I ditched the robot and became a real person on Twitter…”
Is a picture worth a thousand tweets? Quite possibly
I loathe seeing pictures of myself appearing in the public domain. Vain enough to do vanity searches, realistic enough to recognise that I’m not particularly photogenic, I’ve chosen in the past to use meaningless alias pictures wherever possible.
Published by Janine on 09 Feb 2010
The power of Twitter is unbelievable
Many companies banned social media sites such as Facebook and Twitter to stop employees using them in work time, however for those that allow them, there is always an element of risk…
On this blog in August 2009, I wrote about how tweeting can get your own way and how the power of Twitter is unbelievable, which is very true and I think people forget this all too often!
Continue Reading »
Published by Janine on 13 Jan 2010
Not an entertainment story either…
Today’s Entertainment Section on Google News UK has another aberrant entry.
A section is devoted to a story about a wild boar ‘rooting through bins’ in the Forest of Dean.
Published by Jenny on 02 Dec 2009
Another day, another strange Google News result
Published by Janine on 24 Nov 2009
How to write the perfect headline…
This week the BBC announced that they are publishing two versions of their headlines – one for search engines and the other for readers.
This highlights how publishing has moved on and answers the question; “What is the perfect headline?” Answer: “You need two of them to cover all bases.
Back in the day, headline writers were mostly bothered about space – and they still are if they are working on print publications.
Published by Jenny on 17 Nov 2009
That’s (not) entertainment – dubious Google News result 2
Disclaimer at the foot of Google News UK:
“The selection and placement of stories on this page were determined automatically by a computer program.”
Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section. Today’s example is pretty extreme -
Nestled in between
Published by Janine on 17 Nov 2009
Keyword insertion
When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.
