Published by Janine on 07 Apr 2010
Do you know how to write an effective tweet?
Writing a tweet has to get the message across – plus most of the time it includes a link, so remember the limited space.
Published by Janine on 07 Apr 2010
Writing a tweet has to get the message across – plus most of the time it includes a link, so remember the limited space.
Published by Janine on 06 Apr 2010
Choosing the best social search tracking tools can help you build your social presence – by monitoring your interaction on social networking sites, blogs and social bookmarking.
Published by Janine on 25 Feb 2010
Social media campaigns are popping up all over the web from businesses in all types of industry. It is essential not to rush into such campaigns, you have to think about how you are going to develop your strategy, what you want to achieve etc and from research, how you are going to achieve it.
Published by Jenny on 15 Feb 2010
Is a picture worth a thousand tweets? Quite possibly
I loathe seeing pictures of myself appearing in the public domain. Vain enough to do vanity searches, realistic enough to recognise that I’m not particularly photogenic, I’ve chosen in the past to use meaningless alias pictures wherever possible.
Published by Janine on 09 Feb 2010
Many companies banned social media sites such as Facebook and Twitter to stop employees using them in work time, however for those that allow them, there is always an element of risk…
On this blog in August 2009, I wrote about how tweeting can get your own way and how the power of Twitter is unbelievable, which is very true and I think people forget this all too often!
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Published by Janine on 29 Sep 2009
As social media is playing a more active part in many organisations, WebCertain MD, Andy Atkins-Kruger decided to hold a Twitter Training session, the idea being to maximise website traffic and to enhance company engagement with their audience. After all, social media is a cost-effective marketing solution with real time search benefits.
Published by Jenny on 03 Jun 2009
Do you have blocked or runny nose? Are your eyes itchy and uncomfortable? If so, you are probably one of 40 million* people in the UK suffering from hayfever and the summer months are the most uncomfortable for sufferers.
* Figure plucked out of the air for purely illustrative purposes
Published by Jenny on 19 May 2009
Just look at that tag cloud…
When my then-colleague, Mademoiselle Mondon and I started this blog last year, Twitter was just one of the crowd of social networking sites that we paid cursory attention to.
Published by Jenny on 18 May 2009
The opportunities and threats of marketing through Twitter
At the Social Media International Search Summit hosted by WebCertain in London on Thursday 14 May, I gave a presentation on the use of Twitter as a marketing tool. Twitter is definitely a “marmite” concept – it divides people. There are some who have embraced it with almost religious zeal and it provokes red-faced rage in others.
Published by Jenny on 14 May 2009
The fourth International Search Summit hosted by WebCertain is taking place at the moment. This conference is focussed on Social Media. Whether you weren’t able to attend, or just want a reminder of what was said – here’s an overview…
Also follow #isslon on Twitter for live updates.