“The selection and placement of stories on this page were determined automatically by a computer program.”

Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section.  Today’s example is pretty extreme -

Nestled in between

‘Strictly Come Dancing is fixed,’ says Joe Calzaghe (the former boxer who has been dubbed by some “the dancing wardrobe” for his wooden performances can’t understand why he didn’t win celebrity dancing show)

and

University Challenge contestants are given more clues, says producer (the only quiz show on TV for viewers with IQs in double figures drums up some much-needed publicity)

there is a very different story…

Yes,  this is a grotesque story about a vicious attack on a young girl by other teenagers. This is not what any rational person would consider “entertainment”.

How did it end up in Google News?  It must be the reference to social networking, or maybe because the attack was filmed by mobile video.  Still not an entertainment story!

Spotted anything else like this?  Please let us know by adding a comment below.

There’s just one thing that doesn’t add up with this apparent ploy to win passengers over: SMOKING IS BANNED IN PUBLIC PLACES – and that includes workplaces e.g. airports and aeroplanes.

Ryanair want to sell smokeless cigarettes which dispense nicotine without poisoning the air, apparently to calm grumpy smokers down, but smokers surely know when they book flights and holidays that smoking is banned on planes and has been for some years. Therefore they are fully aware how long it is till their next smoke, so why offer something which will surely cause passenger uproar?

Answer: most likely another PR stunt to get Ryanair in the headlines and boost sales – this time appealing to smokers who apparently lack self control.

Researching using Google “ryanair pr stunt” comes up with over 14,000 results – just shows how much publicity they get! This is the first page of results:

I have highlighted the 3 other stunts from this year, the remaining stories are reporting the same stories from different journalists/news publishers…

So why do Ryanair do this? Maybe they are running out of ideas to promote their brand and have to resort to silly media outbursts. What do you think?

Most of these strange results are quite amusing, or just gently misleading. Such as the main headline referring to one football team proclaiming “We wuz robbed” next to a picture of a player from the opposition.

A bit more disturbing is the tendency for stories to end up in the wrong news category, most often with a Weird World / Quirky story appearing in Entertainment.

There’s an example live at the moment:

Woman is savaged in 18st reindeer attack.

By no stretch of the imagination is this an entertainment story, even if the poor woman was once a contestant on a reality TV show.

Was the Google algorithm confused by the tasteless “Sex rampage reindeer Mr Frosty gores woman” in the Metro – Mr Frosty sounding like a cartoon character, or possibly a reference to the Xmas song “Frosty the Snowman”?

It highlights that human editors do a very valuable job!

Have you come across any strange Google News results (in any country)?  Or have you any idea how this story got into the Entertainment category  – please let us know…

As I use Twitter for work purposes to gain industry knowledge and promote WebCertain, I decided I should go and get as much information as possible to help build my knowledge on the micro-blogging site, so I put my name down to attend.

The training session lasted 4 hours, split into 3 sessions:
• Session One: The context, History and Background
• Session Two: Your Twitter Presence and Reputation
• Session Three: Expanding the Twitter Remit – 3rd Party Tools and Q&A’s.

We discussed what we all wanted to gain from the training, with the majority of the group having very little or no experience with Twitter so it was great to hear what everyone wanted out of it.

Session One covered: ‘What is Marketing Today’ where we looked at the various popular brands which used marketing effectively between 1950 – 2000 and what is and would be influential from 2000 – 2050. With regards to inbound marketing we looked at; Blogs, SEO and Social Media (which are more likely to generate leads?)and how social networking is a cost effective marketing tool. Also, how using Facebook, Twitter and LinkedIn to promote your website will generate leads and sales.

Twitter’s history was something I hadn’t researched before and was interested to know how this phenomenon began… Back in early 2006 the blogging based company Odea (which was created and owned by Biz Stone and Evan Williams) began a project called Twitter from a brainstorming session and came up with a new type of SMS messaging service, an internal project for employees to share information. Odea thought that the concept could possibly be used on a wider basis and Twitter was launched in July 2006, being launched at the SXSW Festival where the crowd loved it! It went from having 20,000 followers to 60,000 followers in 1 day!

The business model issue:
An important point which Andy raised was about funding. Twitter currently is operated by Venture Capitalists, so what actually will happen when this funding runs out? All (most) social networking, blogging and micro blogging sites are currently free for personal and professional use, so where will the funding come from? Will Twitter limit the amount of corporate accounts and make companies pay for more? Or will companies have to pay to advertise? Will Twitter users have to pay for APIs which are currently free (up to a point)? Do you think sponsored Tweets will be the way forward? We came to the conclusion that as there is no revenue as there is no business model…

Session Two: This section started off by discussing why people use Twitter:

Andy went on to talk through creating an account and the jargon (DM, RT etc). Then we got onto the ‘reputation’, following and followers and how many people do the ‘follow-unfollow’ trick because they think it makes their presence look better than average, but does it really? I think it depends on the following:

The primary objectives of building your online reputation are:
• Supplying interesting facts / views
• Linking to useful content
• Re-Tweeting interesting information
• Asking questions and giving something back of value
• Using keywords in your tweets – people do track them
• Plus a very high volume of tweets does equal success!
‘What not to do’: Don’t over promote yourself!

A good point which was made is that Tweets don’t last for very long, depending of course who your followers are. So automation could be the way forward to ensure your tweet is ‘seen’ especially within the different time zones – therefore not limiting yourself to the zone you are in. Using automated applications by 3rd party organisations is needed (I think) to boost your tweets success which in turn will develop your following.

Section Three: Third party software is something I had briefly used before, mainly Twitrobot for automating tweets and tr.im for shortening URLs. So Andy opened up a whole new world of APIs I had never heard of or used before, here are a few:
• Twhirl – can manage multiple social media accounts like Twitter, FriendFeed and Seesmic Video. Shortening of URLs using, digg.com, bit.ly and twurl, this can be used in an array of languages.
• TweetDeck – links with Facebook and MySpace, can manage multiple accounts and split the people you’re following into categories to make it easier to view .
Other applications we talked about included: Twitrobot, TweetBeep, Tweetlater.com, Trendistic (shows twitter trends) ….

I also discovered that you can track your posts which have links in them, so you can find out how many people RT and viewed the article by using Topsy.com.

To use Twitter successfully and create a good following I think you need a mixture of automated tweets with personal tweets, use interesting information/links and follow people who will be of interest to you.

From AFP:  Guinea-Bissau delays presidential polls

BISSAU (AFP) — Polls to elect a successor to Guinea-Bissau’s assassinated president Joao Bernardo Vieira were pushed back until the end of June on Wednesday as critics of the army reported increasing abuses.

Former prime minister Francisco Jose Fadul, who also heads an opposition party, said he had been beaten up by men in uniform at his home in an attack that the rights group Amnesty International said was part of a pattern. SOURCE

and

From Wiki News:  Guinea-Bissau to hold elections this June

The prime minister of the western African country of Guinea-Bissau has announced that the country will further postpone elections until June due to increasing violence. Elections are in order to replace the former president, who was assassinated last month. Francisco Jose Fadul, the nation’s former prime minister, says that he has been beaten by men that he claims were in uniform and working for Amnesty International.  SOURCE

Oh dear, spot the deliberate mistake…

(Thanks to Donnacha Delong)