Published by Janine on 11 May 2010
The International Search Summit London is now only 2 days away, with this year’s focus on Innovations within the search marketing industry. Hosted at the Barbican by WebCertain, this is now WebCertain’s 5th search marketing event, which attracts search professionals from across the globe.
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Published by Jenny on 10 May 2010
Even the best companies run into problems with their customers and clients at some point and with so many blogs and forums, it’s highly likely that customer complaints will find their way online.
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Published by Janine on 29 Apr 2010
Finding your community is part of the strategic process and is fundamental to brand development, not just for online PR but every aspect of your business depends on knowing who your community is, otherwise how do you build a product or service in the right way?
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Published by Janine on 27 Apr 2010
Public Relations or PR helps build a profile or image which is maintained in public through various forms of communication and is otherwise known as communications, or reputation management. The aim is to promote / provide exposure of your business to various audiences and to build relationships to enhance the brand.
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Published by Janine on 19 Apr 2010
Web traffic can be improved in many different ways, depending on your needs and budget. Through PR there are several options to use:
Published by Janine on 09 Apr 2010
The top websites who provide accurate statistical data and facts are:
Published by Janine on 09 Apr 2010
Finding information about practically anything nowadays is relatively easy, when you know where to look, especially if what you are looking for is very specific.
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Published by Janine on 06 Apr 2010
Choosing the best social search tracking tools can help you build your social presence – by monitoring your interaction on social networking sites, blogs and social bookmarking.
Published by Janine on 24 Nov 2009
This week the BBC announced that they are publishing two versions of their headlines – one for search engines and the other for readers.
This highlights how publishing has moved on and answers the question; “What is the perfect headline?” Answer: “You need two of them to cover all bases.
Back in the day, headline writers were mostly bothered about space – and they still are if they are working on print publications.
Published by Janine on 17 Nov 2009
When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.
