Published by Janine on 11 May 2010
The International Search Summit London is now only 2 days away, with this year’s focus on Innovations within the search marketing industry. Hosted at the Barbican by WebCertain, this is now WebCertain’s 5th search marketing event, which attracts search professionals from across the globe.
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Published by Jenny on 14 May 2009
The fourth International Search Summit hosted by WebCertain is taking place at the moment. This conference is focussed on Social Media. Whether you weren’t able to attend, or just want a reminder of what was said – here’s an overview…
Also follow #isslon on Twitter for live updates.
Published by Janine on 17 Apr 2009
Internet PR and Marketing investment continually rises, while offline spend is in decline, marketers are continually looking for new methods and approaches to suit business needs. The current climate of the economy has forced many companies to re-strategise in many areas, where spend is minimalistic and productivity potentially maximised.
With virtual social networking taking the world by storm it’s no wonder marketers have already jumped on the band wagon promoting their businesses and colleagues, for example, the use of Twitter has totally entranced our colleagues here @ WebCertain, follow: @globalppc @starbuck8 @jennysimpson @davidsegal @davidecorradi @ballueder @WebCertain @J__9 @YorkSEO @globalseo @andyatkinskruge @seoprtips @newscertain @WebCertain_DE @AnaVLeckenby @oscarcarreras, for updated information on specialised areas of multilingual search!
Promoting the latest international search summit, general information about PR, SEO, link building, PPC etc… has developed a wider knowledge on each subject, by sharing and re-tweeting relevant data to enhance the specialised knowledge arena WebCertain hold.
Many businesses and organisations are using online facilities and companies such as WebCertain not only for English articles, as we are multilingual; multiple languages from across the globe play a large part in how they operate, especially for clients. Online PR is a great way of getting your company, news / press releases / data, relayed around the world, especially using press release sites with an overseas domain, rather than the traditional offline methods. This however, does vary upon client needs; everyone wants something different and to be unique, so be adaptable and knowledgeable on your subject arena to create the best possible service for your company and your clients!
Published by Jenny on 19 Mar 2009
Getting quite excited here as the plans for the WebCertain International Search Summit on Social Media are really coming together…
There will be speakers from Plaxo, Bebo and LinkedIn.
Also, yours truly will be talking about the threats and opportunities of marketing through Twitter. That’s a huge topic and there’s no shortage of information and opinions out there – the challenge is sifting through it.
Take a look at the full social media search summit programme
Published by Jenny on 20 Feb 2009
Oscar Carreras, Sales Strategist at WebCertain kept us up-to-date throughout the Search Engine Strategies Conference in London via Twitter and has now most helpfully provided us with a round-up of the key messages. Interestingly, all of his points relate to SEO-PR…
• Video is the future
Not only there were several sessions about video but it was mentioned in at least 3 non related sessions. YouTube is already the second biggest search engine in the world and internet users across the world spend 30 min at least by average watching videos, not to mention the rising appearance of videos in blended or Universal search.
• Online PR = Strategic Link Building Strategy
Online PR seems to be utilized by most of agencies as their main tool for strategic link building. In addition, blogging, social media, etc are all supported by online PR teams. Content creation should be a must.
(Jenny – my italics. As I mentioned in my post yesterday about the boom in social media, the role for PRs to play is to create original content to support these activities)
• The challenges and opportunities of Social Media
Social media pervaded all the sesssions at SES London, but it seems to be difficult to build a business model around it.
The way most of the agencies are approaching it is by leading by example and make it an integral part of their marketing toolset for lead generation and then show off that knowledge and results to provide with consultancy to clients or support in the way of apps generation, widgets, video creation, etc.
They don’t seem to offer to create profiles and handle them on behalf of their clients since it is not cost effective and not very useful since clients know more about their products that an agency will never do. Conclusion: walk the walk and don’t talk the talk.
(Jenny – yes, this is the major issue with these types of campaigns – who does what? It’s all about user-generated content, but it needs a push – and imagination combined with technical / web know-how)
• Reporting and analytics
Automation, analytics driven processes, etc seem to be the ways for agencies to scale services. The most important skill for both SEO and PPC, and maybe Social Media too, should be analytics expertise to reach conclusion out of empiric data.
(Jenny – and analytics is the main focus for the technology team at WebCertain)
Any more thoughts on SES London?
Published by Janine on 06 Feb 2009
Social Media as many people are aware plays such a huge part in PR, especially for online content and sites. Travel sites are’nt necessarliy updated as frequently as they should:
“On travel companies not reviewing Web 2.0/Social Media as part of a comprehensive Internet marketing and distribution strategy, together with website re-designs and optimisations, search marketing, email marketing, strategic linking, online sponsorships and display advertising: Many travel companies don’t have the resources or confidence to think holistically.” said Scott McNeely, Director of Consumer & Affiliate Web, Viator Inc. also recommends that travel suppliers should constantly update content.
The need to keep up-to-date with social media and business is imperative to promote the brand as much as possible…SEO, SEM, link building, web design etc
The WebCertain International Search Summit event about Social Media and International opportunities will be held in London @ the British Library on 14th May 2009… Find out more
Published by Jenny on 30 Jan 2009
The twitter madness is more and more present with millions of new adepts into the social network, including Barack Obama itself with @BarackObama whose surely one of the best examples to quote – he used twitter to boost his election campaign! Following this topic, I’ll add this link from a recent BBC article “Why celebrities love Twittering” – a great deal to boost your e-reputation according his own speech.
According to the current figures of twitterfact, there are about 6 million twitter users in the world, and nowadays in France about 18,500.
Facing this unbelievable phenomenon, a Twestival has been created in the many influent towns of the world and will take place for the very first time in Paris February the 12th 2009.
“We Are Social” is the Web agency under the organization of the event – not to be missed. Indeed, the event has already convinced many of you in Twinterval (winter version of the festival) London last December – the agency wishes to replicate the success in Paris.
To no more about this event just follow @wearesocialfr on Twitter and book your tickets online via Amiando website. You’ve got only 14 days left!!
Tweet sounds naughtily successful!!
Published by Janine on 30 Jan 2009
The 4th WebCertain International Search Summit will be held on 14th May 2009 and will focus on social media campaign opportunities.
Latest news on the Summit, two fantastic speakers have been confirmed.
Nicole Vanderbilt, VP International at Bebo and a representative for Plaxo.
