Published by Janine on 06 May 2010
Agency brainstorming for client brands
It is important for agency account managers to get together with internal teams to discuss client objectives, from SEO, to PPC, to PR and web development.
Continue Reading »
Archive for the 'news' Category
Published by Janine on 29 Apr 2010
Finding your community
Finding your community is part of the strategic process and is fundamental to brand development, not just for online PR but every aspect of your business depends on knowing who your community is, otherwise how do you build a product or service in the right way?
Continue Reading »
Published by Janine on 21 Apr 2010
Another change to Facebook…
It’s true. Facebook have announced the launch of a new beta ‘Community Page’, which will help connect people with similar interests. The launch, which was announced on Monday, derived from Facebook’s US f8 conference and will be rolled out in the coming weeks.
Published by Janine on 09 Apr 2010
Stats and Facts – where to go!
The top websites who provide accurate statistical data and facts are:
Published by Jenny on 29 Mar 2010
Times Online optimising for Google – and messing it up
I think I have stumbled upon the real reason why Rupert Murdoch is so keen to protect his NewsInternational publications from the Google bots.
Here’s a screengrab of Google News UK a few minutes ago – spot the obvious typo (after the jump). Continue Reading »
Published by Jenny on 17 Nov 2009
That’s (not) entertainment – dubious Google News result 2
Disclaimer at the foot of Google News UK:
“The selection and placement of stories on this page were determined automatically by a computer program.”
Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section. Today’s example is pretty extreme -
Nestled in between
Published by Janine on 08 Oct 2009
Another PR stunt from Ryanair?
We all know Ryanair are famous for their Irish charm, cheap flights and lets say, ‘cheap stunts’ to get media attention. Well the latest news from camp Ryanair is that they are going to let passengers smoke on their flights.
Published by Jenny on 02 Oct 2009
That’s (not) entertainment – dubious Google News result
Being algorithmically determined, Google News sometimes spews up some strange results.
Most of these strange results are quite amusing, or just gently misleading. Such as the main headline referring to one football team proclaiming “We wuz robbed” next to a picture of a player from the opposition.
A bit more disturbing is the tendency for stories to end up in the wrong news category, most often with a Weird World / Quirky story appearing in Entertainment.
Published by Janine on 29 Sep 2009
Twitter Training by Andy Atkins-Kruger
As social media is playing a more active part in many organisations, WebCertain MD, Andy Atkins-Kruger decided to hold a Twitter Training session, the idea being to maximise website traffic and to enhance company engagement with their audience. After all, social media is a cost-effective marketing solution with real time search benefits.
Published by Jenny on 14 May 2009
Social Media Summit – London – review
The fourth International Search Summit hosted by WebCertain is taking place at the moment. This conference is focussed on Social Media. Whether you weren’t able to attend, or just want a reminder of what was said – here’s an overview…
Also follow #isslon on Twitter for live updates.
