Rightly or wrongly this simple outage has cost Chambers his job and caused much stress for himself as well as his family. Although support from the Twitter world has flooded in and offers to pay his legal fees, Paul is unsure whether to take people up on their kind offers.

Celebrities such as Stephen Fry and Jonathan Ross are amongst those who have sent their wishes of support.

This just shows, the Twitter world is truly unique and takes communication to a new level, bringing people together and uniting a worldwide community.

For more information visit http://www.internationalsearchsummit.com or follow the latest updates on the day through Twitter: #ISSLON
@jennysimpson
@J__9
@IntSearchSummit
Live blogging on the day can be followed on Multilingual-Search.com.

Having worked in SEM for around 18 months I think there is still a lot I don’t know, so I think this will be a great learning experience for me. I’m particularly looking forward to finding out more on video optimisation and mobile in Europe (Greg Jarboe and Bas van den Beld) also, as I use Twitter regularly, I think the presentation by Oscar Carreras on: Twitter – An International Strategy, will be most informative.

Hopefully there will be a few of us tweeting, so follow us #ISSLON @IntSearchSummit @J__9 @jennysimpson @davidecorradi… to find out more if you can’t make it!

Are you going to ISS? If so, who are you looking forward to seeing and why?

Community Pages are aimed for Facebook users to create pages about topics and interests, themes and ideas they are interested in but which currently do not fit under the more customized Facebook Groups and Fan pages.

The new page was devised as an alternative to a Fan Pages which are developed for businesses, public figures and organisations. However the community pages are also designed to enhance personal pages.

Info pages on personal profiles will be enhanced by these connections such as, hometown, education and work, likes and interests, explains Alex Li from Facebook. In true Wikipedia style each community page, of which 6.5million will be created, will be available on any subject.

To modify pages you can request to add content to pages through a system where Facebook will notify you as to whether you are eligible to make a modification. The pages will include live streaming of relevant Facebook information for example, status updates.

The new initiative has already started to prompt users to amend information on profiles, linking to either Community Pages or Official Pages; a pop up box will recommend pages according to the information which you have included on your profile, you will then select how public you want this information to be, who will see it etc.

Another change is that Facebook are phasing out the link ‘Become a Fan’, instead of clicking on that users will now just click the ‘Like’ link, and to removed the link to fan pages there will now be an ‘Unlike’ link at the bottom of a page, alternatively fan pages can be removed through editing your profile.

Some industry experts believe adding the ‘Community Pages’ was a logical move in order to compete with information sharing sites like Wikipedia, however from a users perspective both socially and for business purposes the move could be a little confusing.

So, what are your initial thoughts and where do you think Facebook will venture next? Your opinions please…

Sources: http://ow.ly/1AEQH & http://www.insidefacebook.com

Email marketing: Is a form of direct marketing – sending emails out to customers / clients with interesting offers as well as industry news will help get you noticed and promote specific areas of your website.

Blogs: A company blog will enhance your presence online providing you give your audience interesting and useful information, whether it’s about your brand or the industry sector you are in. It helps to include links and produce SEO friendly content to ensure good search engine visibility.

Articles: updating your audience by providing current news updates through press releases will help improve traffic if you use high quality links and fully optimised content, as well as good quality online news wire resources.

Social Media: maximise your blog posts and articles by publishing links on social networks such as Twitter, LinkedIn and Facebook.

More traditional ways to help improve web traffic includes, search engine optimisation (SEO), link building and pay per click (PPC).

According to Wikipedia micro blogging is a form of blogging but differs as content is typically smaller in mass than a traditional blog – as with Twitter there is a character limit of 140 (like a traditional text message). Twitter is also classed as a social network as the site is designed for people to network and relate to other users.

However, Wikipedia defines a social network to also represent a user, profile and links to activities of the user and the use of instant messages similarly to what Twitter does.

Facebook is one of the most used social networks across the world today and is constantly growing and developing throughout the USA, UK, Europe and beyond….

Experian Hitwise – has information from data centres in the US and UK as well as some European countries, more specifically stats and data from UK internet usage.

comScore – gives you up to date digital market intelligence from across the globe.

Alexa – includes information such as traffic metrics, search analytics, demographics and much more… from countries across the world.

In the SEM arena I have found the following very useful:

Forums:
http://www.multilingual-seo.com/
http://www.globalsocialmedia.info/

Blog sites:
Multilingual Search: Although this is an international search marketing site, it’s great to find out what’s happening in the rest of the world in the SEM arena.
Online Marketing Blog: This sites is great for marketing, social media/networking tips and much more…

Twitter:
http://twitter.com/mashable
http://twitter.com/andyatkinskruge

Social search tools such as Topsy, IceRocket and Social Mention to name but a few, work just like conventional search engines where SEO plays a big part and keyword insertion is essential.

There are many social tracking tools available free on the web or ones in which you have to pay – my advice is to use several tools to help quantify your social tracking research to aim for good overall balance.

Here are some tools which are available now:
Topsy
Trendrr
Social Mention
Tweetbeep
Trendpedia
Trendistic
IceRocket
Postrank Analystics
TwitterCounter
Hootsuite

Optimising your article could mean that 1000 people read it rather than 100. Getting your thoughts or article read from across the World Wide Web could be very important for your online status and reputation building.

I’m trying to get at how PR and SEO cross over, how doing some keyword research and optimising your text can get you known in your area of expertise. Here are a few simple rules I generally use:

1. decide on your subject area
2. do some keyword research, general, then narrow down your search topic
3. keep the keywords safe, as they could come in handy another time – always do a quick check to ensure you have picked the most searched for terms
4. write your text keeping your keywords in mind
5. When reading back your text insert your keywords > N.B. make sure the text still makes sense.

Inserting keywords can make all the difference to how many people view your piece.