Public Relations or PR helps build a profile or image which is maintained in public through various forms of communication and is otherwise known as communications, or reputation management. The aim is to promote / provide exposure of your business to various audiences and to build relationships to enhance the brand.

Online PR and SEO

Online PR is used more now than it was 10 years ago, with the internet now established as a primary communications route and the increase of search engine optimisation (SEO), online PR has developed with the help of SEO techniques to gain prominent search rankings in the major search engines.

Press releases

The use of high value keywords is essential when writing press releases for online distribution, also high quality links are what takes your audience to your websites products or services.

When writing press releases it is essential to keep the content interesting and provide insights or useful information like statistics to enhance the likability factor so your audience will continue reading. Knowing your audience is key when creating a public document, the style and way an article is written needs to appeal to the reader. Don’t forget to include your keywords!

Press release distribution

There are many paid and free resources online to send press releases to, depending on your online press release campaign budget. Not all resources will allow you to publish links; however some will include your homepage URL in the company information. It’s worth noting that getting a story published on a site which doesn’t allow links may offer substantially higher value than one that allows multiple links – such as the BBC site. Publishing your press releases may be time consuming, but after a week or so you may start to notice search results for your keywords in the most popular search engines like, Google, Yahoo and Bing.