Writing a tweet has to get the message across – plus most of the time it includes a link, so remember the limited space.

Get straight to the point in good written English (or whatever language you are using) e.g. ‘Training sessions from international search marketing experts – make your campaign a global success http://bit.ly/YHof #seo #socialmedia’

Hash tags (#) highlight keywords so; the example above has 2 keyword hash tags: #seo and #socialmedia.

Hash tags can be included anywhere in the 140 character space for example they can be like the above tweet or in the middle or the beginning (see below):

‘International search summit #innovations #conference tickets available here: http://bit.ly/YHof #seo #onlinepr’