Choosing the best social search tracking tools can help you build your social presence – by monitoring your interaction on social networking sites, blogs and social bookmarking.

Social search tools such as Topsy, IceRocket and Social Mention to name but a few, work just like conventional search engines where SEO plays a big part and keyword insertion is essential.

There are many social tracking tools available free on the web or ones in which you have to pay – my advice is to use several tools to help quantify your social tracking research to aim for good overall balance.

Here are some tools which are available now:
Topsy
Trendrr
Social Mention
Tweetbeep
Trendpedia
Trendistic
IceRocket
Postrank Analystics
TwitterCounter
Hootsuite