Published by Janine on 29 Apr 2010
Finding your community is part of the strategic process and is fundamental to brand development, not just for online PR but every aspect of your business depends on knowing who your community is, otherwise how do you build a product or service in the right way?
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Published by Jenny on 28 Apr 2010
This has just happened today
1. My friend and colleague Samia “Likes” Pop Boutique on Facebook
2. I MSN her excitedly that I am wearing a dress from Pop Boutique today
3. I also “Like” Pop Boutique
4. I visit their website http://www.pop-boutique.com/ from Facebook, browse a bit and add myself to the mailing list
5. Samia has visited the London store and can’t place where the Leeds one is, so I go to Google Maps and use the Streetview to show her where it is. Samia plans a shopping trip.
6. I write up this piece and post in on our blog
7. I tweet about this
8. I add it to my Facebook
9. Samia and I discuss Pop Boutique some more – we are both planning shopping trips
10. BINGO – Social Media Marketing for fashion definitely works…
PS – We are not connected to Pop Boutique in any way, shape or form – we are just fans.
PPS – We are more than happy to hear from anyone from Pop Boutique if they would like to get in touch 
Published by Janine on 28 Apr 2010
The International Search Summit conference is run by WebCertain and covers a wide range of subjects from the search marketing arena.
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Published by Janine on 27 Apr 2010
Public Relations or PR helps build a profile or image which is maintained in public through various forms of communication and is otherwise known as communications, or reputation management. The aim is to promote / provide exposure of your business to various audiences and to build relationships to enhance the brand.
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Published by Janine on 23 Apr 2010
Searching for Twitter users is an easy job once you know where to look, there are many directories which catalog Twitter users or directories where you can add yourself to help expand visibility.
Published by Janine on 21 Apr 2010
It’s true. Facebook have announced the launch of a new beta ‘Community Page’, which will help connect people with similar interests. The launch, which was announced on Monday, derived from Facebook’s US f8 conference and will be rolled out in the coming weeks.
Published by Janine on 19 Apr 2010
Web traffic can be improved in many different ways, depending on your needs and budget. Through PR there are several options to use:
Published by Janine on 15 Apr 2010
There are many APIs around where you can set up an automated system to churn out your tweets, whenever you want, providing you have the content ready first. However, Twitter restrictions may affect you in this case as repetitive tweets and aggressive tweeting may be regarded as spam – Twitter will suspend any accounts they suspect of this.
Published by Janine on 14 Apr 2010
A social search engine is very much like a ‘traditional’ search engine in that well written, SEO friendly content is indexed in traditional ways in Google, Yahoo and Bing.
Published by Janine on 13 Apr 2010
Twitter is classed as a micro blogging site and Facebook classed as a social networking site… but what does this mean?
