Published by Janine on 24 Nov 2009
This week the BBC announced that they are publishing two versions of their headlines – one for search engines and the other for readers.
This highlights how publishing has moved on and answers the question; “What is the perfect headline?” Answer: “You need two of them to cover all bases.
Back in the day, headline writers were mostly bothered about space – and they still are if they are working on print publications.
Published by Jenny on 17 Nov 2009
Disclaimer at the foot of Google News UK:
“The selection and placement of stories on this page were determined automatically by a computer program.”
Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section. Today’s example is pretty extreme -
Nestled in between
Published by Janine on 17 Nov 2009
When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.
