Nice article.

I agree, whether your tweet achieves anything depends on how many people you reach with it, what you tweet about and who re-tweets it.

Example: If you tweet about a brand, any brand should be concerned, no matter whether you have 1 or 1,000,000 followers. Because if you have only a few followers and they re-tweet and re-tweet….you get your word out to potentially more than 1,000,000. So for brands it is so essential to monitor any twitter activity (or any social media activity).

Then there is “what do you tweet about”. Jam just recently was arguing about “Twitter Litter” but I believe you can tweet what you want as long as you can live with the consequences. People have lost their jobs because of social media (silly them tweeting about their jobs and how much they dislike their boss) and people have tweeted about offers they want to sell. The latter just loose their followers and will be blocked by other users, they eliminate themselves automatically.

Whatever you do, say what you have to say. The more interesting (and keyword rich) the better for you, as you get more followers and more influence (or direct influence to come back to the example about the brands).

Bottom line – use it wisely, often and make sense!