Just look at that tag cloud…

When my then-colleague, Mademoiselle Mondon and I started this blog last year, Twitter was just one of the crowd of social networking sites that we paid cursory attention to.

Back in the day, we were focused on posting our news on press wires, making contacts the old fashioned way by phone or email (not that easy a task when we were supervising global online PR campaigns ranging from Lithuania to China).

Our early posts betray an unhealthy interest in “link juice”, partly because of an office in-joke that is too complicated to explain and partly because it was the link building potential of our online PR campaigns that most piqued our clients’ interest, due no doubt because it was the easiest to report on and understand.

All those months of focusing on the SEO / links side of SEO-PR haven’t been wasted, but we are in a different landscape now.   Social Media (online PR by another name) has placed a new focus on content, creativity and personality, with Twitter proving the most effective at pushing social campaigns.

Well, another post about Twitter and the Twitter tag grows even larger.

NB – after Google, Twitter is the second largest referrer of traffic to this blog.