What are the “Golden Rules of Social Media and Internet Marketing”

1) Listen: listen and observe, see what’s being said online and how you can participate

2) Participate: join in, share stuff, be helpful

3) Give first, ask later. The best rule of thumb is to give more than you take.

4) Dialog: communicate, remember the cocktail party example

5) Don’t try and do everything: it’s not always a great idea to have 35 social networking sites. Get only as many as you can manage

6) Leave your wallet at the door: don’t show up online wanting to make money. Show up ready to share and enlighten. This will take you much further.

7) Don’t be afraid to share your opinion.

8) Be honest: it’s tempting for some to embellish or lie. Who’s gonna find out about it, right? Wrong. The Internet has a way of sifting out the fake stuff and embracing the real messages.

All credit to http://amarketingexpert.com for the article – great summary