It started with a drumming gorilla, a Phil Collins old song from the 90s and the most successful advert of 2007. The video “went viral” on the internet, as users posted it on video-sharing sites, blog the all concept and e-mailed friends.
According to the Times, it even turned again Collins into something of a cult hero as the advert placed him again into the music charts.

Thanks to that viral campaign sales of Dairy Milk have been boosted by 9 per cent helping the brand to reverse its fortunes after the confectioner had lost market position for years.

Now Cadbury is about having the same success with is brand new campaign “Eyebrows “featuring a brother and sister preparing themselves for a family portrait.

Watch up the video – that’s hilarious!

You may not be immediately aware it is a Cadbury campaign (although I don’t know if the violet t-shirt of the small girl could refer in somehow into the color of the brand…) but the goal is still the same : “make the consumers smile so that they enjoy the product better”, explains Phil Rumbol, Cadbury’s marketing director in Britain.

And it keeps working!! The brand is creating the same buzz over the web than the previous campaigns edging up already to one million views on Google and YouTube (1,387,643 to be exact) besides having also delighted posts from fans. E.g: “Completely stupid – I love it,”

The response to the Eyebrows ad looks moreover phenomenal than it is taking straight to number three on YouTube behind clips of Barack Obama’s inauguration speech.

A perfect piece of viral marketing…what do you think??