We knew already what great tool is WebsiteGrader created by the team at Hubspot, but if you’ re part like me of the Online PR community, you will enjoy even more Press Release Grader – and many of us should already know it actually, so just for reminder…

Press Release Grader is a free tool designed to help PR professionals to maximize a press release so it can be found more easily by media, bloggers, customers and future prospects.
Basically, it is all about checking if your PR is SEO friendly!!

The tool include many good features that helps you to keep an eye on the many things you should do to optimize your release and make sure it will be relevant to the Web.

You just need to cut and paste the content of your release and it assesses it on several points: general statistics, suggestions for content..etc.

For instance:

General Statistics: Provides readability levels which help you understand if the release is easy or difficult to read for the web – and for the reader!!
Link Analysis: Analyzes the links in your release and determines if they will help drive more traffic to your website.
Word Cloud: Visually identifies the words most often used in the release.
Gobbledygook Words: This tells if you if you’re overusing certain words – fairly good as we know how important including good keywords in a release is but not abuse of it too in order to appeal also the readers! The all of concept of SEO PR: attract both humans and robots!

To conclude, Press Release Grader is definitely a great tool to help PR pros avoid getting on journalists’ nerves by making stupid mistakes, and ensure that your document is SEO-friendly, thus relevant to the web; however it should not be an accomplishment and all of us in the online PR community should always remember not writing “Spammy stories” – meaning of interest for users.

If you fancy more info on Press Release Grader go and watch out: http://uk.youtube.com/watch?v=ltnuYu_PeJc

I look forward to seeing how this tool will improve with the feedback from online PR pros – does anyone know if there is any other good PR analytic tools across the web we could use??