Published by Jenny on 16 Jan 2009 at 06:20 pm
Metrics of measurement are crucial for online PR
In a post yesterday I mentioned that clients are even more concerned than usual about getting value from money from online PR
The Econsultancy Online PR Trends Briefing says that the metric of measurement are crucial for online PR in 2009.
From ClickThrough Marketing: “Metrics such as improvements in search can be an effective way to benchmark online PR, but such measures neglect the wider value of company reputation…”
