Published by Janine on 25 Feb 2010
Social media campaigns are popping up all over the web from businesses in all types of industry. It is essential not to rush into such campaigns, you have to think about how you are going to develop your strategy, what you want to achieve etc and from research, how you are going to achieve it.
Published by Jenny on 15 Feb 2010
Is a picture worth a thousand tweets? Quite possibly
I loathe seeing pictures of myself appearing in the public domain. Vain enough to do vanity searches, realistic enough to recognise that I’m not particularly photogenic, I’ve chosen in the past to use meaningless alias pictures wherever possible.
Published by Janine on 09 Feb 2010
Many companies banned social media sites such as Facebook and Twitter to stop employees using them in work time, however for those that allow them, there is always an element of risk…
On this blog in August 2009, I wrote about how tweeting can get your own way and how the power of Twitter is unbelievable, which is very true and I think people forget this all too often!
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Published by Janine on 13 Jan 2010
Today’s Entertainment Section on Google News UK has another aberrant entry.
A section is devoted to a story about a wild boar ‘rooting through bins’ in the Forest of Dean.
Published by Jenny on 02 Dec 2009
Published by Janine on 24 Nov 2009
This week the BBC announced that they are publishing two versions of their headlines – one for search engines and the other for readers.
This highlights how publishing has moved on and answers the question; “What is the perfect headline?” Answer: “You need two of them to cover all bases.
Back in the day, headline writers were mostly bothered about space – and they still are if they are working on print publications.
Published by Jenny on 17 Nov 2009
Disclaimer at the foot of Google News UK:
“The selection and placement of stories on this page were determined automatically by a computer program.”
Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section. Today’s example is pretty extreme -
Nestled in between
Published by Janine on 17 Nov 2009
When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.
Published by Janine on 08 Oct 2009
We all know Ryanair are famous for their Irish charm, cheap flights and lets say, ‘cheap stunts’ to get media attention. Well the latest news from camp Ryanair is that they are going to let passengers smoke on their flights.
Published by Jenny on 02 Oct 2009
Being algorithmically determined, Google News sometimes spews up some strange results.
Most of these strange results are quite amusing, or just gently misleading. Such as the main headline referring to one football team proclaiming “We wuz robbed” next to a picture of a player from the opposition.
A bit more disturbing is the tendency for stories to end up in the wrong news category, most often with a Weird World / Quirky story appearing in Entertainment.
