Published by Janine on 13 Jan 2010
Not an entertainment story either…
Today’s Entertainment Section on Google News UK has another aberrant entry.
A section is devoted to a story about a wild boar ‘rooting through bins’ in the Forest of Dean.
Published by Jenny on 02 Dec 2009
Another day, another strange Google News result
Published by Janine on 24 Nov 2009
How to write the perfect headline…
This week the BBC announced that they are publishing two versions of their headlines – one for search engines and the other for readers.
This highlights how publishing has moved on and answers the question; “What is the perfect headline?” Answer: “You need two of them to cover all bases.
Back in the day, headline writers were mostly bothered about space – and they still are if they are working on print publications.
Published by Jenny on 17 Nov 2009
That’s (not) entertainment – dubious Google News result 2
Disclaimer at the foot of Google News UK:
“The selection and placement of stories on this page were determined automatically by a computer program.”
Please can someone at Google have a word with the person in charge of the algorithm – almost every day an inappropriate story gets coughed up into the Entertainment section. Today’s example is pretty extreme -
Nestled in between
Published by Janine on 17 Nov 2009
Keyword insertion
When writing an article for the web whether press release, blog or article, it is important to remember to do some keyword research beforehand, as well as gathering as much information as possible to help you write your piece.
Published by Janine on 08 Oct 2009
Another PR stunt from Ryanair?
We all know Ryanair are famous for their Irish charm, cheap flights and lets say, ‘cheap stunts’ to get media attention. Well the latest news from camp Ryanair is that they are going to let passengers smoke on their flights.
Published by Jenny on 02 Oct 2009
That’s (not) entertainment – dubious Google News result
Being algorithmically determined, Google News sometimes spews up some strange results.
Most of these strange results are quite amusing, or just gently misleading. Such as the main headline referring to one football team proclaiming “We wuz robbed” next to a picture of a player from the opposition.
A bit more disturbing is the tendency for stories to end up in the wrong news category, most often with a Weird World / Quirky story appearing in Entertainment.
Published by Janine on 29 Sep 2009
Search Congress Valencia
A quick shout out to our colleague, Ana Valezzi Leckenby who is taking part in a Social Media workshop at the Search Congress in Valencia.
Published by Janine on 29 Sep 2009
Twitter Training by Andy Atkins-Kruger
As social media is playing a more active part in many organisations, WebCertain MD, Andy Atkins-Kruger decided to hold a Twitter Training session, the idea being to maximise website traffic and to enhance company engagement with their audience. After all, social media is a cost-effective marketing solution with real time search benefits.
Published by Janine on 10 Aug 2009
Can Tweeting help get your own way?
When I read this article http://edition.cnn.com/2009/TRAVEL/traveltips/08/06/travel.social.media/index.html from cnn.com I was thinking about how popular Twitter and Facebook are, how they have developed over the years and how we all use them to micro-blog about what is happening around us.
