Published by Janine on 14 May 2010

Twitter community shows support

Following on from my blog post in February ‘The power of Twitter is unbelievable’, the Crown Prosecution Service (CPS) has prosecuted Paul Chambers for his ‘joke’ tweet:
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Published by Janine on 11 May 2010

Twitter Business Centre – latest news

The latest feature which is currently in testing on the micro blogging site Twitter is the ‘Twitter Business Centre’ – Twitter for businesses.
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Published by Janine on 11 May 2010

International Search Summit 2010

The International Search Summit London is now only 2 days away, with this year’s focus on Innovations within the search marketing industry. Hosted at the Barbican by WebCertain, this is now WebCertain’s 5th search marketing event, which attracts search professionals from across the globe.
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Published by Jenny on 10 May 2010

Reputation Management – how do you deal with negative comments?

Even the best companies run into problems with their customers and clients at some point and with so many blogs and forums, it’s highly likely that customer complaints will find their way online.
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Published by Janine on 06 May 2010

Agency brainstorming for client brands

It is important for agency account managers to get together with internal teams to discuss client objectives, from SEO, to PPC, to PR and web development.
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Published by Janine on 29 Apr 2010

Finding your community

Finding your community is part of the strategic process and is fundamental to brand development, not just for online PR but every aspect of your business depends on knowing who your community is, otherwise how do you build a product or service in the right way?
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Published by Jenny on 28 Apr 2010

Social Media Marketing for fashion in action

This has just happened today

1. My friend and colleague Samia “Likes” Pop Boutique on Facebook
2. I MSN her excitedly that I am wearing a dress from Pop Boutique today
3. I also “Like” Pop Boutique
4. I visit their website http://www.pop-boutique.com/ from Facebook, browse a bit and add myself to the mailing list
5. Samia has visited the London store and can’t place where the Leeds one is, so I go to Google Maps and use the Streetview to show her where it is.  Samia plans a shopping trip.
6. I write up this piece and post in on our blog
7. I tweet about this
8. I add it to my Facebook
9. Samia and I discuss Pop Boutique some more – we are both planning shopping trips
10. BINGO – Social Media Marketing for fashion definitely works…

PS – We are not connected to Pop Boutique in any way, shape or form – we are just fans.

PPS – We are more than happy to hear from anyone from Pop Boutique if they would like to get in touch ;)

Published by Janine on 28 Apr 2010

International Search Summit – my first conference!

The International Search Summit conference is run by WebCertain and covers a wide range of subjects from the search marketing arena.
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Published by Janine on 27 Apr 2010

How can PR help small businesses?

Public Relations or PR helps build a profile or image which is maintained in public through various forms of communication and is otherwise known as communications, or reputation management. The aim is to promote / provide exposure of your business to various audiences and to build relationships to enhance the brand.
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Published by Janine on 23 Apr 2010

Which Twitter directories are most useful?

Searching for Twitter users is an easy job once you know where to look, there are many directories which catalog Twitter users or directories where you can add yourself to help expand visibility.

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